Cite as:
Weltevreden J W J, Atzema O A L C, Frenken K, de Kruif K, van Oort F G, 2008, "The geography of Internet adoption by independent retailers in the Netherlands" Environment and Planning B: Planning and Design 35(3) 443 – 460
Download citation data in RIS format

The geography of Internet adoption by independent retailers in the Netherlands

Jesse W J Weltevreden, Oedzge A L C Atzema, Koen Frenken, Karlijn de Kruif, Frank G van Oort

Received 3 March 2006; in revised form 13 March 2007; published online 26 March 2008

Abstract. So far, the literature on Internet adoption by retailers has paid little attention to spatial variables. Using data on approximately 12 000 independent retailers, we investigate the geographical diffusion of Internet strategies in the Netherlands. In particular, we examine to what extent Internet adoption differs among shopping centers, cities, and regions, while accounting for organizational variables. Results suggest that independent retailers at city and village centers are more likely to adopt information-only and online sales strategies than independents located at shopping centers at the bottom of the retail hierarchy. Furthermore, independent retailers in large(r) cities have a higher probability of adopting the Internet than their counterparts in small(er) cities. On the regional level, the likelihood of Internet adoption is higher for independent retailers in core regions than for independents in the periphery. Thus, geography seems to matter for Internet adoption by independent retailers.

Restricted material:

 Full-text PDF size: 521 Kb

 References  48 references, 23 with DOI links ()

Your computer (IP address: 38.107.191.106) has not been recognised as being on a network authorised to view the full text or references of this article. Please contact your serials librarian (subscriptions information).