Alexander A, Phillips S, Shaw G, 2008, "Retail innovation and shopping practices: consumers’ reactions to self-service retailing" Environment and Planning A 40(9) 2204 – 2221
Download citation data in RIS format
Retail innovation and shopping practices: consumers’ reactions to self-service retailing
Andrew Alexander, Simon Phillips, Gareth Shaw
Received 31 March 2006; in revised form 5 January 2007; published online 5 October 2007
Abstract. In this paper we address the related issues of retail innovation, changing shopping practices, and shopping geographies. We do so in relation to the spread of self-service grocery stores, and particularly the supermarket, in the postwar retail environment of Britain (1950 – 70), arguing that this juncture provides a propitious opportunity to study the relationship between changing practices of retailing and consumption. We highlight shoppers’ selective adoption of new self-service formats in relation to certain product categories and argue that this can be explained in part by reference to the socially embedded nature of women food shoppers’ behaviours and in particular the influence of contemporary notions of the ‘good housewife’. We support our argument by reference to a wide range of contemporary documentary material relating to postwar shopping including market research reports, the publications of local consumer groups, and selected retailer and government archive sources.
Full-text PDF size: 217 Kb
References 112 references, 19 with DOI links ()
Your computer (IP address: 22.214.171.124) has not been recognised as being on a network authorised to view the full text or references of this article. If you are a member of a university library that has a subscription to the journal, please contact your serials librarian (subscriptions information).